Over the years we have seen lots of “programs” from various tool manufacturers working to promote different tools or accessories with varying success. One thing we can safely say is we have never seen a program with this much bit. The BSS program has a lot of elements all working together to provide Bosch customers the best possible experience with Bosch Tools through the lifetime of ownership. The program includes the setup of a fantastic looking Bosch section of the showroom, creating basically a store with a store (think Rockler within a woodworking store) but that is just the tip of the iceberg.
The real teeth of the Bosch System Specialist comes with all the individual components behind the scenes including ProFinancing a lease program with $1 buyout (unlike Hilti’s huge buyout lease programs), exclusive BSS deals and promotions, special repair & tool loaner programs, 30 day advanced store placement on new product introduces and much more. This also marks the first time Bosch has openly endorsed specific dealers above all others including home centers. The BSS dealer also commits to stock a very broad range of Bosch products and parts as well as annual training for their employees but for a company like Ohio Power Tool they were already doing that anyway. Currently there are about 20 BSS dealers across the US (listed on their site) with many more planned by the end of 2011. The end goal being wherever you are in the country there should be a BSS Store within reach or simply shop online at www.ohiopowertool.com and you will know you are getting one of the top Bosch dealers in the country with all the benefits of the BSS program.
To kick off the Bosch System Specialist program at Ohio Power Tool there will be a weeklong grand opening event at their Columbus, Ohio store from November 1st – 5th with big instant rebates, tool give aways, free Bosch gear, free Breakfast (coffee & donuts) with Bosch Reps and much more! There will also be online specials that week only on their website so if you can’t make it in at least put it on your calendars to check the website.
You don’t have to take our word on what the Bosch System Specialist program is all about, Bryan Wright (beWright & Associates) one of the power tool industry’s top strategy & public relations consultants was in for a visit to Ohio Power Tool last week and here is what he had to say on the subject at Home Construction & Improvement.
